Our Story

WE BUILT
VAULTIYO
BECAUSE CREATORS
DESERVED MORE

The creator economy is worth hundreds of billions of pounds. Yet the platforms collecting most of that money were paying creators as little as 80% of their own income, sitting on their money for weeks and doing nothing to protect their work. We thought that was wrong. So we fixed it.

How It Started

THE PROBLEM
WE WERE SOLVING

It started with a conversation. A fitness creator we knew was pulling in thousands of pounds a month, but waiting three weeks for every payout while watching her content get stolen and reposted daily. She was doing everything right. The platform was the problem.

She was not alone. Across every category — travel, photography, fashion, wellness, art — the story was the same. Creators building real businesses on platforms that treated them like an afterthought. A 20% fee with no explanation. Payouts held for weeks. Content protection that amounted to a support email that nobody answered.

IF YOU BUILD THE PRODUCT, YOU SHOULD KEEP MOST OF THE MONEY

So we built Vaultiyo from the ground up with a single question at the centre of every decision: what would this platform look like if creators came first? The answer was 90% commission, daily payouts, automated content protection and total transparency. Nothing hidden. Nothing held back.

90% Creator commission rate

Daily Payout cycle

£0 Minimum payout

10 Creator categories

Our Principles

WHAT WE BELIEVE

These are not marketing slogans. They are the actual rules that every product decision at Vaultiyo is measured against.

Creators Come First

Every feature we build, every policy we set and every trade-off we make starts with one question: does this make it better for creators? If the answer is no, we do not ship it.

Transparency is Non-Negotiable

Our commission rate is 10%. It never changes. We absorb Stripe fees. No hidden deductions. No surprise rate increases. What we publish is what you pay.

Money Should Move Fast

Holding creator earnings for two weeks to earn interest is a platform business model, not a creator service. We pay daily because your money is yours and you need it now.

Protection is a Right, Not a Premium

Content watermarking and DMCA enforcement are not upsells. They are included for every creator on the platform because protecting your work should not cost extra.

Fans Deserve to Know Who They Are Talking To

The Verified Direct badge is our commitment to fan trust. When a creator is personally in the conversation, it shows. When an agency is responding, that shows too. Always transparent.

The Team

PEOPLE BEHIND
THE PLATFORM

Vaultiyo was co-founded by Fredrik Filipsson and Morten Andersen. They run the platform directly and are the authors behind everything published on this site. No faceless team. No anonymous editorial line. Real people, writing from real experience.

Fredrik Filipsson

Co-founder

Builds the platform, the product and the creator monetisation logic that makes Vaultiyo work. Writes about platform economics and direct-to-fan business models.

Morten Andersen

Co-founder

Runs growth, partnerships and the creator side of Vaultiyo. Writes about what actually works for creators building subscription income from scratch.

Timeline

HOW WE GOT HERE

Q1 23

The Idea

First conversations about building a creator platform that genuinely prioritised creator income over platform revenue.

Q3 23

Team Assembled

Core founding team of four brings together payments, product, engineering and trust expertise under one roof.

Q1 24

Private Beta

50 creators invited to test the platform. Daily payouts confirmed working. Watermarking system deployed. First DMCA takedowns filed automatically.

Q3 24

Public Launch

Vaultiyo opens to all creators and subscribers. 90% commission confirmed as the permanent platform rate. Verified Direct launches.

NOW

Building the Best Creator Platform in the World

Growing creator roster across 10 categories. Daily payouts running. DMCA engine active. Building the next generation of creator tools.

WE BUILTVAULTIYOBECAUSE CREATORSDESERVED MORE

THE PROBLEMWE WERE SOLVING